TouchOfMyHand
Feb 16th, 2005, 05:23 PM
http://www.britneyspears.com/files/2-4-05-britney-wwd.pdf?PHPSESSID=3152431aa0be0a0b10985bbb83ca532c
Elizabeth Arden Inc. can thank Britney Spears for double-digit earnings in the second quarter. For the three months ended Dec. 31, the New York-based beauty products manufacturer posted a 49.6 percent earnings gain to 31.7 million, or $1.06 a share, outpacing Wall Street's consensus estimate of $1.03. Comparatively, the company reported earnings of 21.2 million, or 9 cents, in the year ago period.
While the profit increase was noteworthy in it's own right, Arden's most impressive feat was coming out of the holiday season on top of the crowded celebrity fragrance market. After it's September 2004 launch---the same month Spears became Mrs. Kevin Federline---her fragrance, Curious, quickly grabbed the top selling position in U.S. department stores, a position it held through what beauty executives deemed a crucial holiday season.
According to a statement released by the company on December 10, Curious was the top selling beauty product on Amazon.com for the month of November. It was also the top-selling scent in Canada, Australia and New Zealand, the only international markets in which it was released. "In Australia, after only five weeks of sales, [Curious] became the most successful fragrance launch ever at Australia's largest department store Myer," said the statement.
"It was one of the most successful launches in the last five years in the fragrance category," said Scott Beattie, chairman and chief executive officer, during the company conference call.
"In New Zealand, Curious generated retail sales six times higher than the previous largest fragrance launch," said Paul West, president and chief operating officer, during the call. "In fact, Elizabeth Arden had four of the top five fragrances in that country for the holiday season."
Elizabeth Arden Inc. can thank Britney Spears for double-digit earnings in the second quarter. For the three months ended Dec. 31, the New York-based beauty products manufacturer posted a 49.6 percent earnings gain to 31.7 million, or $1.06 a share, outpacing Wall Street's consensus estimate of $1.03. Comparatively, the company reported earnings of 21.2 million, or 9 cents, in the year ago period.
While the profit increase was noteworthy in it's own right, Arden's most impressive feat was coming out of the holiday season on top of the crowded celebrity fragrance market. After it's September 2004 launch---the same month Spears became Mrs. Kevin Federline---her fragrance, Curious, quickly grabbed the top selling position in U.S. department stores, a position it held through what beauty executives deemed a crucial holiday season.
According to a statement released by the company on December 10, Curious was the top selling beauty product on Amazon.com for the month of November. It was also the top-selling scent in Canada, Australia and New Zealand, the only international markets in which it was released. "In Australia, after only five weeks of sales, [Curious] became the most successful fragrance launch ever at Australia's largest department store Myer," said the statement.
"It was one of the most successful launches in the last five years in the fragrance category," said Scott Beattie, chairman and chief executive officer, during the company conference call.
"In New Zealand, Curious generated retail sales six times higher than the previous largest fragrance launch," said Paul West, president and chief operating officer, during the call. "In fact, Elizabeth Arden had four of the top five fragrances in that country for the holiday season."