Regis Philbin
Jun 11th, 2007, 04:39 AM
LOL Not even Rolling Stone, a beloved and treasured publication of the left, can satisfy the Greenies.
They got the "carbon nuetral" bit right...but they forgot to use recycled paper...Oooops! :o
http://www.nytimes.com/2007/06/11/business/media/11rolling.html?ex=1182139200&en=775550b664895012&ei=5099&partner=TOPIXNEWS
Rolling Stone Finding Out Green Isn’t Green Enough
By ANDREW ADAM NEWMAN
Published: June 11, 2007
Just about every major magazine has made some sort of nod to global warming, and Rolling Stone plans to do so in its June 28 issue: on top of the requisite interview with former Vice President Al Gore and an essay by the environmentalist Robert F. Kennedy Jr., the magazine will start printing on paper that is said to have less of a negative impact on the environment.
But as Rolling Stone and others try to be green, they draw criticism from environmentalists who think that if this is walking the walk, it is doing so with a pronounced limp.
Rolling Stone will be printed on what it calls “carbon neutral paper,” because it is made through a process that the magazine claims adds no carbon dioxide to the atmosphere. The paper, which is considerably thinner than what Rolling Stone uses now, is made by a Canadian mill, Catalyst Paper, that the magazine says has reduced greenhouse-gas emissions by 82 percent since 2005 and been cited by the World Wildlife Fund for its conservation efforts.
Catalyst offsets the small amount of carbon released in making the paper by planting trees that will not be harvested for more paper, but rather left standing to help cool the climate, said Lyn Brown, a vice president at Catalyst.
What neither an editor’s note in Rolling Stone nor a press release sent by the magazine mentions, however, is that the new paper has no recycled content, which prompted a mixed review by Frank Locantore, director of the Magazine Paper Project at Co-op America, a nonprofit group that works with publishers to reduce paper use.
“Are the steps that Rolling Stone is taking good and important ones?” Mr. Locantore asked. “Yes. But what I’m afraid they are doing in the process is diverting attention away from the need to use recycled paper.” He added, “All the evidence shows that the greatest ecological and social benefits come from using recycled paper.”
Eric Bates, deputy managing editor of Rolling Stone, said, “We think recycled paper is great.”
They got the "carbon nuetral" bit right...but they forgot to use recycled paper...Oooops! :o
http://www.nytimes.com/2007/06/11/business/media/11rolling.html?ex=1182139200&en=775550b664895012&ei=5099&partner=TOPIXNEWS
Rolling Stone Finding Out Green Isn’t Green Enough
By ANDREW ADAM NEWMAN
Published: June 11, 2007
Just about every major magazine has made some sort of nod to global warming, and Rolling Stone plans to do so in its June 28 issue: on top of the requisite interview with former Vice President Al Gore and an essay by the environmentalist Robert F. Kennedy Jr., the magazine will start printing on paper that is said to have less of a negative impact on the environment.
But as Rolling Stone and others try to be green, they draw criticism from environmentalists who think that if this is walking the walk, it is doing so with a pronounced limp.
Rolling Stone will be printed on what it calls “carbon neutral paper,” because it is made through a process that the magazine claims adds no carbon dioxide to the atmosphere. The paper, which is considerably thinner than what Rolling Stone uses now, is made by a Canadian mill, Catalyst Paper, that the magazine says has reduced greenhouse-gas emissions by 82 percent since 2005 and been cited by the World Wildlife Fund for its conservation efforts.
Catalyst offsets the small amount of carbon released in making the paper by planting trees that will not be harvested for more paper, but rather left standing to help cool the climate, said Lyn Brown, a vice president at Catalyst.
What neither an editor’s note in Rolling Stone nor a press release sent by the magazine mentions, however, is that the new paper has no recycled content, which prompted a mixed review by Frank Locantore, director of the Magazine Paper Project at Co-op America, a nonprofit group that works with publishers to reduce paper use.
“Are the steps that Rolling Stone is taking good and important ones?” Mr. Locantore asked. “Yes. But what I’m afraid they are doing in the process is diverting attention away from the need to use recycled paper.” He added, “All the evidence shows that the greatest ecological and social benefits come from using recycled paper.”
Eric Bates, deputy managing editor of Rolling Stone, said, “We think recycled paper is great.”