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View Full Version : Live Earth's TV ratings on the cool side


Regis Philbin
Jul 9th, 2007, 08:21 PM
http://www.hollywoodreporter.com/hr/content_display/news/e3ia37e17bc1457412e508423123fb19536

Live Earth ratings on cool side

By Paul J. Gough and Alex Woodson

July 10, 2007

NEW YORK -- NBC's three-hour Live Earth primetime special, which included highlights from Saturday's global concerts, failed to generate much enthusiasm in the ratings.

The estimated 2.7 million viewers were slightly less than the 3 million NBC would average on a normal Saturday night in the summer with repeats on what already is the least-popular night of television.

It was less successful than what MSN experienced online for Live Earth. MSN said Monday that more than 8 million users streamed 15.4 million videos of Live Earth on MSN live. That's ahead of the 5 million people who watched 2005's Live 8 concert via AOL.

Ratings for individual cable networks weren't available until today, but Nielsen Media Research said Monday that 19 million people tuned in to at least six minutes of the telecasts on NBC, Bravo, Sundance or the other NBC Universal channels that were involved in Sunday's telecast.

NBC's telecast performed below the Live 8 concert two years ago, according to preliminary estimates by Nielsen Media Research.