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DoubleEdgeSword
Sep 26th, 2007, 06:18 AM
My hometown newspaper, The St. Petersburg Times, has come up with a novel way to promote their new campaign fact-checking website, a music video. Using Times staffers, who wrote the song, perform it and also act as extras, the video is aimed at the YouTube, Google, MTV generation.

You can view the video here: http://www.youtube.com/watch?v=O80WRuLNp4g

The fact-checking site can be found here:
http://politifact.com/truth-o-meter/

You can find an article about the video at Editor & Publisher.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003646206