Regis Philbin
Apr 27th, 2009, 07:46 PM
http://finance.yahoo.com/news/US-newspaper-circulation-sees-apf-15039695.html?.v=6
US newspaper circulation sees biggest decline yet
US newspaper circulation falls 7.1 percent in Oct-March period, marking biggest decline yet
Michael Liedtke, AP Business Writer
On Monday April 27, 2009, 7:10 pm EDT
U.S. newspapers are losing circulation faster than ever, compounding the pain of an industry reeling from even larger drops in the advertising revenue that pays most of the bills.
The Audit Bureau of Circulations said Monday that average sales of newspapers declined 7.1 percent in the October-March period from the same six-month span in 2007-2008. The comparison is drawn from 395 daily U.S. newspapers that reported in both periods.
It's the most severe downturn since newspaper circulation began to crumble in the early 1990s. The erosion has been accelerating during the recession of the past 16 months: U.S. newspaper circulation decreased 4.6 percent in the April-September period of 2008 after falling 3.6 percent in the October 2007-March 2008 span.
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That was slightly ahead of The Wall Street Journal, one of only two newspapers among the 25 largest to avoid a decline in weekday circulation. Boosted by online subscriptions -- which count in the ABC numbers if the Internet readers are paying -- and a push to supplement its financial coverage with more general-interest news, The Wall Street Journal's weekday circulation averaged 2.08 million -- a 0.6 percent increase.
US newspaper circulation sees biggest decline yet
US newspaper circulation falls 7.1 percent in Oct-March period, marking biggest decline yet
Michael Liedtke, AP Business Writer
On Monday April 27, 2009, 7:10 pm EDT
U.S. newspapers are losing circulation faster than ever, compounding the pain of an industry reeling from even larger drops in the advertising revenue that pays most of the bills.
The Audit Bureau of Circulations said Monday that average sales of newspapers declined 7.1 percent in the October-March period from the same six-month span in 2007-2008. The comparison is drawn from 395 daily U.S. newspapers that reported in both periods.
It's the most severe downturn since newspaper circulation began to crumble in the early 1990s. The erosion has been accelerating during the recession of the past 16 months: U.S. newspaper circulation decreased 4.6 percent in the April-September period of 2008 after falling 3.6 percent in the October 2007-March 2008 span.
-----
That was slightly ahead of The Wall Street Journal, one of only two newspapers among the 25 largest to avoid a decline in weekday circulation. Boosted by online subscriptions -- which count in the ABC numbers if the Internet readers are paying -- and a push to supplement its financial coverage with more general-interest news, The Wall Street Journal's weekday circulation averaged 2.08 million -- a 0.6 percent increase.